Client: RFS

Agency: JWT

Role: Designer, Artworker

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This project was all about ensuring people have a plan when it comes to bushfires and their homes. Whether your plan is to leave or stay and defend your home, as long as you have decided which one - you have a bigger chance of staying safe.  

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For this project, an emotionally triggering TV commercial was filmed so that viewers paid attention to the important message being shared, along with various outdoor artwork, designed to catch peoples attention to make them stop in the street and read. We also created Z-card leaflets so that people could have the information handy to them at home or in their pocket or wallet.

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